Redesigned License Plate Provides Fresh Way To Drive UTD Pride

Share

10.04.2023

The new UTD license plate, with a green background and orange U-T-D monogram, sits in front of the old design.The new University of Texas at Dallas license plate (left) features an updated design and can be personalized with up to six characters.

University of Texas at Dallas students, faculty, staff and supporters have a stylish new way to show off their Comet pride. The University has launched a redesign of its specialty Texas license plate, which is available for personalization and purchase.

UT Dallas President Richard C. Benson purchased one of the first new plates, which includes updated colors and up to six characters of personalization.

“I love my handsome new UTD plate,” said Benson, the Eugene McDermott Distinguished University Chair of Leadership. “It’s amazing how many alumni and friends of UTD make a point of saying, ‘Hi,’ in parking lots.”

Kent Best, associate vice president for marketing, said when the opportunity to redesign the plate presented itself, he and his team jumped on it.

“The old plate had been around for several years and needed a fresh look,” he said. “We chose the dark green background and orange circle UTD to make sure our plates pop with color on the highway. Our creative director, LeeDon Moore, designed the plate with that thought in mind.”

Along with letters and numbers, special characters including a heart, silhouette of Texas, lone star, and the International Symbol of Access can be featured on a personalized plate.

Plates are available for purchase through the Texas Department of Motor Vehicles with one-, three- and five-year terms for passenger vehicles. The UT Dallas community has two options when purchasing plates: Specialty plates with random letters and numbers are $35 per year, depending on the length of the term selected, and personalized plates are $90. Customers can transfer their current personalized license plate message to the UTD plate. Visit myplates.com for more information.

Best hopes Comets will check out the redesigned license plates.

“We encourage all Comets to get one of the new plates. A portion of the proceeds comes back to UTD, and you become a mobile brand ambassador for the university we love.”

–Jessica Good