University Unveils New Monogram

Editors’ Note: This feature appears as it was published in the fall 2017 edition of UT Dallas Magazine. Titles or faculty members listed may have changed since that time.


President Richard C. Benson and the executive leadership team have approved a new monogram (upper left) to better retain UT Dallas’ identity across digital platforms. The new monogram — a shortened version of the University’s logo — was driven by students’ needs, said Lauraine O’Neil, associate vice president for marketing.

“The existing UT Dallas logo with the state of Texas [lower left] will still be prominently and frequently used in various media and signage, but it does not adapt well to small-screened mobile devices and promotional items,” O’Neil explained. “The new UTD monogram allows a better balance between maintaining the University’s brand and communicating a message effectively.”

Creative director LeeDon Moore MFA’14 said digital phones and social media are driving the changes.

“People don’t want to have to scroll past a logo,” Moore said. “They want their information quickly.”